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Emily Stewart
It has been reported that Brazilian multimedia company Grupo RBS has acquired Lets, a local fast-fashion e-commerce platform that launched in June.
Digital Diversification Strategy
This most recent acquisition comes as a part of the Grupo RBS’s diversification strategy in creating a portfolio of online retail brands. Other enterprises, including Predicta, Guia da Semana, da Hi-Mídia and ObaOba, have already been bought by the company.
The digital holding division of RBS Group was founded in September of last year with a focus on investments in digital media, e-commerce and mobile. The corporation already has a strong presence in television, print and radio.
Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe
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